The Journey
I am Bethany, the artist behind WestOak Watercolor and I am so glad you are here!
Thank you for stopping by to learn a bit about my work and my creative journey. I grew up in Minnesota, spending my summers swimming like a fish at the lake and my winters building snow forts and sledding down the biggest hills I could find. It was the best childhood. I’ve always been something of a creative spirit, and a job I had during high school at a local drug store peaked my interest into the world of merchandising. I felt hopeful that it would allow me to be both creative, yet grounded in business (aka, afford to make a living!).
After college I started my career at the Bass Pro Shops Headquarters in Springfield, MO as an assistant buyer, and then later moved into a product development role. It was a huge education for me learning how to drive the product lifecycle from concept to customer, and left me wishing I had taken some fashion and design classes in college…but nothing is better than a hands on learning experience. My time growing up hunting and fishing with my Dad proved to be invaluable as I sat in vendor meetings with “the good ol’ boys” talking about how to design hunting clothing. Who would have thought? But the best thing of all to come out of my time at the sporting goods retailer was that it introduced me to my future husband.
Pivot, Pivot!
Walmart Headquarters came calling a few years later, and we moved to Bentonville, Arkansas. This was truly a Harvard level merchandising experience for me, learning the ropes at a Fortune 1 company. I designed and developed apparel and soft home private label product for over six years, and was afforded the amazing experience of traveling the world to meet wonderful partners and factories. We worked very hard to make quality product for the best price possible, promote sustainability, and develop product and brand strategies for some of the biggest brands in the world. It felt like such a larger than life role, and I am so grateful for my six years with them.
In 2016 our son was born with an unbalanced translocation (essentially a duplication in one of his chromosomes and a deletion in another), so I decided to step away from the corporate world and focus on our family for the time. There were (and still are) a lot of doctor’s visits, physical therapy, speech therapy, and occupational therapy appointments. It wasn’t until the pandemic hit that I picked up a paintbrush for the first time in over a decade. Watercolor was a new medium for me, and became the perfect creative outlet for me in that new chapter in life. The ability to create both soft blends as well as hard edges makes it such an elusive and addicting medium.
All for a Reason
And so, something I picked up as a creative outlet during the pandemic just sort of organically bloomed into a business. I tested the waters with a little Etsy shop, continued painting a few house portraits here and there, and WestOak Watercolor began to grow. It wasn’t until I had a few pieces picked up for licensing at HomeGoods that I started to feel comfortable calling myself an artist. It’s funny, there is no graduation ceremony, no formal job offer for acquiring that title, it’s just something you have to decide personally when you feel your work is consistent, unique, and identifiable.
I am still learning to balance my business with family life. Having a child with special needs can be both beautiful and challenging, so I’m learning to give myself grace and lots of flexibility. I find peace in the fact that God gives us gifts, passions, and experiences for a reason, and I am immensely grateful to have this watercolor journey as a creative respite in my life.
Work in the Wild
Retail
HomeGoods
Marrs Mercantile
WestOak Watercolor ETSY shop
Television
HGTV's Fixer to Fabulous
The Welcome Inn - Inn Portrait (gallery wall)
Season 4 - Home Portrait
Season 5 - Home Portrait & Wall Mural
Published Work
Schematics in "House + Love = Home" by Jenny Marrs
Cover artwork for "While We Wait" by Celeste Shally
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GARDEN & GUN artist feature: READ ARTICLE
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Content Creator
KINGART - social media content
Read my bio here: Kingart bio
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For a fun step by step holiday card tutorials:
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Shop Kingart for art supplies using my referral code here: LINK. Save an additional 10% off select items with code WESTOAK10
GARDEN & GUN artist feature: READ ARTICLE
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Check out my Etsy shop for original painting, art prints, stationery cards, postcards and more!